The Secret to Being a More Creative, Relevant, and Dynamic Presenter

You can create the most stunning slides and rehearse until you’re blue in the face. However, none of that will matter if you don’t know who you are talking to. What are their demographics, roles, and knowledge on your topic? How can that affect their attitudes, motivations, and objections?

Why You Must Know Your Audience

Business is all about motivating action. How can you influence if you do not know what is important and relevant to whom you are speaking? To win your listeners’ hearts and minds, you must understand them. Study who is in the room, what’s important to them, their knowledge on the topic, and the objections they may have. With this knowledge, you can create and deliver more dynamic, creative, engaging and relevant communications.

What to Know

If you take the time to consider these questions, you’ll be able to create more relatable and effective content. Take notes on the following areas: