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How Purpose Engages Teams & Elevates Companies

Updated: Oct 28, 2019

"Good enough.”


Those two words are the death of excellence. The best companies can’t stay ahead of the competition if they’re satisfied with “good enough.” That’s why top consulting firms, non-profit organizations, financial service firms, and many others approach JD Communication Strategies (JDCS). To gain an edge, these companies need to take a team’s performance from good to great.


Jared Dickinson and his team of consultants at JDCS help individuals learn how to interact at their personal and professional best so they can achieve their own goals and their organizations’ higher-level objectives. To help companies elevate their teams, JDCS facilitates workshops with senior executives on a myriad of topics including the formation of their shared purpose.


Why people need purpose

A purpose elevates a team beyond the mundane, helps them connect to their aspirations, and gives the team and organization a deeper sense of meaning in their work. That, in turn, engages the team on a deeper, emotional level. Individuals exceed expectations and the team collectively moves faster towards their goal.


If a team doesn’t have a purpose, individuals may rely on extrinsic motivations, which may not connect deeply with them. As a result, they may play it safe, resist feedback, experience discord, or become stagnant. But if individuals connect with their higher purpose, and share it with a team, they experience real transformation.


Finding & giving life to purpose

To find and form their purpose statement, executives fly from all over the US to meet in-person for a full-day training. With contributions from all team members, the key themes are distilled into a succinct purpose statement. Once that is determined it's crucial to make sure the purpose statement is carried forward and kept top of mind.


Here are 4 ways clients have brought their new purpose statement into their organization:

  1. Making a visual on poster board that is displayed in a shared area of the workspace

  2. Creating a visual logo that represents and states their purpose and putting it in their email signature

  3. Starting off meetings stating their purpose and letting that guide the conversation

  4. If the purpose is succinct enough, making tee-shirts!

When individuals connect with their purpose, they form an authentic, emotional connection to their work and team. As a team, they gain focus, motivation, and alignment with themselves and their organization’s larger purpose.



Teams find their purpose during an all-day workshop.

Connect Your Team With Its Purpose

What if your team could have increased energy, collaboration, and creativity? Can you imagine deeper customer relationships, better connections? Email info@jdcommunications.com to find out how your team could benefit from a workshop.


By: Lesley Martin

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JD Communication Strategies

1880 Jackson St. #308
Oakland, CA 94612

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Office: 415-857-1407
Mobile: 831-254-9222

​Email: info@jdcommunicationstrategies.com

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